by: H. Igor Ansoff
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Binding: HardcoverDewey Decimal Number: 658.4012
EAN: 9780230525481
ISBN: 0230525482
Label: Palgrave Macmillan
Manufacturer: Palgrave Macmillan
Number Of Items: 1
Number Of Pages: 272
Publication Date: July 10, 2007
Publisher: Palgrave Macmillan
Release Date: July 10, 2007
Sales Rank: 926906
Studio: Palgrave Macmillan
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Product Description:
This book is the original, classic text by H. Igor Ansoff, the pioneer and "Father of Strategic Management". This is the founding work on strategic management, a concept that lies at the core of modern business. Ansoff focuses upon the behavior of complex organizations in turbulent environments and upon what determines success. This groundbreaking approach to modeling strategic capability and strategic choice has influenced an entire generation of managers and strategists. It remains today a key work on strategy.
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