Binding: Audio Cassette
Dewey Decimal Number: 658.56
EAN: 9781565113503
Format: Abridged, Audiobook
ISBN: 1565113500
Label: Highbridge Audio
Manufacturer: Highbridge Audio
Number Of Items: 2
Number Of Pages: 180
Publication Date: January 10, 2000
Publisher: Highbridge Audio
Sales Rank: 958388
Studio: Highbridge Audio

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Accessories:

• Sony WMFX479 Walkman

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Editorial Review:

Product Description:
Beyond the service economy of the last quarter century is quietly emerging the next age of commerce, the experience economy. Joseph Pine and James Gilmore present a thought-provoking discussion and glimpse into the next evolution in the marketplace. Sophisticated technology and advanced communications have blurred the line between entertainment and reality, causing consumers to raise their expectations. Farsighted businesses recognize this shift and understand that what consumers want now is a rich, memorable experience as well as hard goods and services. Mixing theatrical methodology with business acumen, the authors suggest that the best experiences are based on compelling and well-orchestrated themes. From Disney's careful scripting to Cabela's giant indoor mountain set,from the Hard Rock Café's props to Starbucks' inviting living rooms--indeed, the transformation to a new kind economy is already occurring. Clairvoyant and original, The Experience Economy is a blueprint for the business world of tomorrow and a must-have for anyone who wants to compete in the new millennium.

Amazon.com Review:
Sometime during the last 30 years, the service economy emerged as the dominant engine of economic activity. At first, critics who were uncomfortable with the intangible nature of services bemoaned the decline of the goods-based economy, which, thanks to many factors, had increasingly become commoditized. Successful companies, such as Nordstrom, Starbucks, Saturn, and IBM, discovered that the best way to differentiate one product from another--clothes, food, cars, computers--was to add service.

But, according to Joseph Pine and James Gilmore, the bar of economic offerings is being raised again. In The Experience Economy, the authors argue that the service economy is about to be superseded with something that critics will find even more ephemeral (and controversial) than services ever were: experiences. In part because of technology and the increasing expectations of consumers, services today are starting to look like commodities. The authors write that "Those businesses that relegate themselves to the diminishing world of goods and services will be rendered irrelevant. To avoid this fate, you must learn to stage a rich, compelling experience."

Many will find the idea of staging experiences as a requirement for business survival far-fetched. However, the authors make a compelling case, and consider successful companies that are already packaging their offerings as experiences, from Disney to AOL. Far-reaching and thought-provoking, The Experience Economy is for marketing professionals and anyone looking to gain a fresh perspective on what business landscape might look like in the years to come. Recommended. --Harry C. Edwards




Rating: - Progression of economic value
The Experience Economy is about the progression of economic value:
Commodities - coffee beans
Goods - ground coffee
Services - a cup of coffee at a diner
Experiences - cup of coffee at a fine restaurant or trendy café

"Commodities are fungible, goods are tangible, services intangible, and experiences memorable... The easiest way to turn a service into an experience is to provide poor service."

A fifth category is introduced at the end of the book. ... Read More

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Rating: - Lightning from a clear sky
When asked to review JRR Tolkein's "Lord of the Rings" - Oxford Don and literary critic C.S. Lewis declared "this book is like lightning from a clear sky. It represents "the conquest of new territory."

This is precisely how I felt upon my first reading of "The Experience Economy" by B. Joseph Pine II and James H. Gilmore. As I have enjoyed many subsequent readings (9 and counting since my first), I have found the book and, more importantly, the thinking and worldview behind the book to ... Read More

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Rating: - Secret behind business success
A Harvard educated friend of mine told me about this book which created some interest, until I found out the most successful companies in the country were using this technique to rapidly expand their profitability. Then I couldn't wait to order it and find out for myself how these concepts applied to small business.

I wasn't disappointed and have recommended the book for years because even though it's a radical concept, it works. If you have ever wondered if price is the most important ... Read More

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Rating: - excellent service
This was fast and accurate, and the quality was just what was advertised. Thank you!

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Rating: - too much 'flowers' in conveying the message
When I bought this book, I hoped Mr Pine will more describe about the ultimate power of new era, the experience economy, and how that change should be adapted quickly for many variety industries settings to get survive. Meaning, I expect to find a practical guidance to overcome the battle.
I found many ideas poured into this book mostly already existed in some other books (not written by Joseph Pine, for sure), for instance putting the experience as value added in consumer goods to increase consumers' ... Read More

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