Books : Strategic alliances: overcoming barriers to success. (includes related article) (Technology): An article from: Chief Executive (U.S.)
In association with Amazon.comby: John F. Magee
Availability: Available for download now
Brand: The Gale Group
Format: HTML
Label: Chief Executive Publishing
Manufacturer: Chief Executive Publishing
Number Of Pages: 11
Publication Date: November 01, 1992
Publisher: Chief Executive Publishing
Release Date: July 28, 2005
Studio: Chief Executive Publishing
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Product Description:
This digital document is an article from Chief Executive (U.S.), published by Chief Executive Publishing on November 1, 1992. The length of the article is 3113 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: A growing number of US companies are forming strategic technology alliances (STAs) with other organizations to explore new technologies, lessen development spending and enhance their competitiveness. Successful alliances can increase profitability, decrease costs, form synergies and stregthen corporate performance. The types of STAs vary from simple licensing and cross-marketing agreements to very complicated joint ventures. Such alliances need to be managed properly if they are to succeed. Weak leadership, clashes between R&D departments and the absence of measures for evaluating success are just some of the factors that can cause the collapse of a partnership. To ensure success, parties to an alliance should identify and plan the management of risks and potential problems at the start of the partnership. They should also make sure that the alliance is mutually advantageous.
Citation Details
Title: Strategic alliances: overcoming barriers to success. (includes related article) (Technology)
Author: John F. Magee
Publication: Chief Executive (U.S.) (Magazine/Journal)
Date: November 1, 1992
Publisher: Chief Executive Publishing
Issue: n81 Page: p56(5)
Distributed by Thomson Gale
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