Binding: Digital
Format: HTML
Label: Elsevier
Manufacturer: Elsevier
Publisher: Elsevier
Studio: Elsevier

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Product Description:
This digital document is a journal article from Electronic Commerce Research and Applications, published by Elsevier in 2004. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

Description:
Effective profiling of consumer and service information is critical to today's e-business solutions. Typically, each service has its individual profiling requirements in addition to the basic profiling requirements common to all services. The challenge is to build a flexible profiling system to dynamically collect relevant consumer data and accommodate a variety of profiling requirements of different services. To address this challenge, this paper introduces a two-phase profiling framework based on a service hub that provides the infrastructure for service hosting, aggregation, and provisioning. The profiling framework supports two profiling mechanisms, namely Delegated Profiling and Punchout Profiling. Using the proposed Data Driven Dynamic Form, the Delegated Profiling enables a cost-effective way to collect service specific information from a consumer beyond the basic profiling requirements. Punchout Profiling enables seamless integration between an individual service's profiling system and the service hub through the use of the Profiling Punchout Protocol.

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