Books : Authenticity: What Consumers Really Want--A Harvard Business School Press Book Summary in Partnership with getAbstract
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Availability: Available for download now
Format: Download: PDF
Label: Harvard Business School Press
Manufacturer: Harvard Business School Press
Number Of Pages: 5
Publication Date: November 01, 2007
Publisher: Harvard Business School Press
Release Date: October 25, 2008
Sales Rank: 1805607
Studio: Harvard Business School Press
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Product Description:
Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell, or how you sell it? Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. The first to explore what authenticity really means for businesses and how companies can approach it both thoughtfully and thoroughly, "Authenticity" is a must-read for any organization seeking to fulfill consumers' intensifying demands for the real deal.
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