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Books : The Customer Is the Product: From Creating Experiences to Guiding Transformations

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Binding: Digital
Format: Download: PDF
Label: Harvard Business School Press
Manufacturer: Harvard Business School Press
Number Of Pages: 25
Publication Date: March 23, 1999
Publisher: Harvard Business School Press
Release Date: October 25, 2008
Studio: Harvard Business School Press




Editorial Review:

Product Description:
Because customers lose interest in products, goods, services, and experiences that have been commoditized, guiding transformations is the next logical step in the Economic Pyramid. This chapter emphasizes that when you customize an experience you change the individual.






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Disclaimer: Futures, forex, stock, and options trading is not appropriate for everyone. There is a substantial risk of loss associated with trading these markets. Losses can and will occur. No system or methodology has ever been developed that can guarantee profits or ensure freedom from losses. No representation or implication is being made that using these methodologies or systems will generate profits or ensure freedom from losses.

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