Rating: - simple and broad intro to TA
I like the writer's creative analogies and down to earth approach.
This is a terrific intro book to get a "taste" of what TA is comprised of.
It covers the elements that make up TA in a topical manner
It will give a solid foundation to start your TA education. I would recommend "Technical Analysis Explained" or "Technical Analyis of the Financial markets" to deepen your undertanding after reading this book.
Hope to see a follow up book from this author getting more detailed since he has a knack for conveying.

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Rating: - A good beginner's guide to TA
This book is a good beginner's guide to technical analysis. The author touches on many aspects of technical analysis but doesn't go as deeply as Pring or Murphy. As an example, the author explains Elliot Waves in 4 pages, and there are 3 diagrams in those pages.

The book is 300 pages, but it's also 37 chapters. The chapter heading takes about a third of the page, there are breaks between subjects, there are a lot of charts, and not all the pages are filled completely top to bottom. There is less than you think. Take away the large headings, the subject breaks, the charts, fill up the pages completely and this book is probably only 150 pages to explain 37 chapters of material, which is barely enough to scratch the surface, which is what a beginner's book should contain.

One thing I like is that the author uses REAL LIFE examples. One thing I don't like is that while the author does a decent job of explaining the patterns, he doesn't show how to use those patterns as entry or exit points to help you make some $$$.

Overall, an average book at a good price if you want to learn technical analysis, but not trading. But if you want a GREAT book at a good price instead of just an average book, do yourself a favor and invest an extra $10 and buy "How Technical Analysis Works" by Bruce Kamich.

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Rating: - A good read
Mr. Kahn has done a great job of taking a subject that could be made to appear difficult and he demystifies and truly makes it Plain and Simple to read and understand.

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Rating: - A decent book for starters
I am more interested in books that marry financial and technical analysis. Kahn does a reasonable attempt at that. Some reviewers mention this book is a bit on the basic side. I would have them look at the title and what it suggests the book is trying to accomplish, i.e. a simple and plain review of technical analysis. That it does quite well.

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Rating: - Plain, simple, and invaluable.
This is a great book for people who are fairly sophisticated about the market but don't have a clue about technical analysis (that would be me). It cuts the jargon to a minimum and treats each facet of technical analysis as a tool, explaining its use and its limitations. It gives the careful reader insight into the market, and is useful both as an introduction and as a reference. If you want to be a serious investor, I'd say this is a very useful book, perhaps even an essential one.