Binding: Hardcover
Dewey Decimal Number: 659.133
EAN: 9781427798619
ISBN: 1427798613
Label: Kaplan Publishing
Manufacturer: Kaplan Publishing
Number Of Items: 1
Number Of Pages: 232
Publication Date: February 03, 2009
Publisher: Kaplan Publishing
Sales Rank: 26964
Studio: Kaplan Publishing

---

Related Items:

• The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
• Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
• The New Influencers: A Marketer's Guide to the New Social Media
• Marketing to the Social Web: How Digital Customer Communities Build Your Business
• Made to Stick: Why Some Ideas Survive and Others Die
• see more

---

Editorial Review:

Product Description:
Who Is Talking About You

Master the art of word of mouth marketing with this practical hands-on guide.

With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.

Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz--when to use them and how simple it is to make them work.

Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner--and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion--and why some multi-million-dollar advertising campaigns fail to get noticed.




Rating: - A must-read book for first-time entrepreneurs
I have not read a lot of business books, just about 20. But I found this one to be a extremely useful guide to any type of business. I am going to start an own online community soon, and this book gave me the tools and the focus I just needed.

I would recommend it to any businessman, specially for first-time entrepreneurs, because most of the things that it says can be done without a large budget, and are extremely useful.

If you're a millenial like me... I think most of ... Read More

---

Rating: - The WOM on WOM Marketing
2009 will be the year of word of mouth marketing. The Obama campaign offers an incredibly compelling case study for word of mouth and social media marketing, the tools and consumer behaviors are in place and marketing budgets will be tight for the foreseeable future. This is a great time for a primer on marketing in a convincing and cost effective way.

My favorite concept in Andy's book is that WOM is a thought process and tool set that you add to any marketing campaign, not a specific ... Read More

---

Rating: - Usefull information
Very usefull information about word-of-mouth meaning and tactics. I'd like some more practical hints on implementing.

---

Rating: - good
It's an OK book...I am using it for my thesis.
So far, everything in the book is based on common sense...I mean, nothing really grab my attention as a new way that can make me think "aha!"

It's a good book tough...suitable enough for my thesis:)

---

Rating: - Sernovitz clearly "gets it"
I've read tons of marketing books. Seth Godin, Al Ries, and now Andy Sernovitz are the authors who really have shown that they have a solid grasp on marketing.

Where Sernovitz really excels is his understanding of the dynamics of online WOM. Anytime you try to make a short-term gain, whether it be through spam or controlling what your customers say about you, you will lose. It does more harm than good. Having strong ethics and being a good person/company is what wins in the online world. ... Read More

---

Browse for similar items by category:

• Marketing - Marketing & Sales - Business & Investing - Subjects - Books - Direct
• Marketing - Marketing & Sales - Business & Investing - Subjects - Books - Telemarketing
• Marketing - Marketing & Sales - Business & Investing - Subjects - Books - General
• Marketing - Marketing & Sales - Business & Investing - Subjects - Books - General AAS
• Marketing & Sales - Business & Investing - Subjects - Books - General AAS