Binding: Hardcover
Dewey Decimal Number: 658.403
EAN: 9781591841999
ISBN: 1591841992
Label: Portfolio Hardcover
Manufacturer: Portfolio Hardcover
Number Of Items: 1
Number Of Pages: 288
Publication Date: March 13, 2008
Publisher: Portfolio Hardcover
Sales Rank: 393
Studio: Portfolio Hardcover

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Editorial Review:

Product Description:
A bold new way to tackle tough business problems—even if you draw like a second grader

When Herb Kelleher was brainstorming about how to beat the traditional hub-and- spoke airlines, he grabbed a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers.

Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help crystallize ideas, think outside the box, and communicate in a way that people simply “get”. In this book Dan Roam argues that everyone is born with a talent for visual thinking, even those who swear they can’t draw.

Drawing on twenty years of visual problem solving combined with the recent discoveries of vision science, this book shows anyone how to clarify a problem or sell an idea by visually breaking it down using a simple set of visual thinking tools – tools that take advantage of everyone’s innate ability to look, see, imagine, and show.

THE BACK OF THE NAPKIN proves that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways, and dramatically improve their ability to share their insights. This book will help readers literally see the world in a new way.




Rating: - Original and Inspiring Ideas
I was intrigued by the concept of this book and decided to purchase it. I am very happy I did. Dan Roam's ideas are original and fresh and his framework has really got me thinking about ways to utilize his approach in my business, especially when trying to communicate complex ideas and issues.

I liked the fact that his concepts were simple although I've found them to be a bit challenging to implement, more than likely because it's not something I'm used to doing. I would recommend ... Read More

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Rating: - Perfect
A funny thing happened on the way to the boardroom--this book is for everyone trying to problem solve in a creative, and also prgamatic way. Oxymoron? Not so! This book teaches you how--
Right-brainers and left-brainers are both super stars in this book.

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Rating: - The Back of the Napkin
The book was not what I expected. I was thinking quick and dirty simple math formulae but what I found was something more robust and comprehensive. The book began with the 5 W's (Who, What, When, Where, Why...) and finished with process flow diagrams and XY charts. Examples of effective, simple, basic shapes are introduced at the beginning. Four steps of visual thinking are presented with examples. The thinking process of Looking vs. Seeing are presented in three separate chapters. These chapters show ... Read More

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Rating: - Draw with ease to communicate your best ideas
You don't need to be able to draw like an artist to communicate and capture great ideas. This book eases you into overcoming your fear of drawing and jump in with simple sketches and annotations. Unleash your creative right-brain and get to work immediately with the tools Roam provides. I liked the book and use it in my business practice to help people discover the power the ideas we develop together. When the communication on paper begins with drawings, clients engage with me, the concepts come together ... Read More

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Rating: - Beauty in Simplicity
"The Back of the Napkin" provides a methodology to quickly identify the underlying structure in apparent random, complex and nebulous problems/processes. As an American working in a foreign country, I found the graphical methods especially effective in creating an inclusive environment for all team members, including those with poor English skills.

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