One Rule. One Check a Month. Own Whatever’s Leading the Market.
The Market Leaders Portfolio is a rules-based model portfolio that checks the market once a month — on the last trading day — and tells you which ETF to own next. No options. No crypto. No IPOs. No stock picking. Just two emails a month and a dashboard that shows you exactly what to do.
Every month, on the last trading day, the Leadership Signal scans a fixed menu of ETFs — sectors, commodities, bonds — and identifies the one that’s leading. That evening you get an email with the fund, the order, and your risk level. Place the trade at the next open. Then do nothing for a month.
One signal email on the last trading day of the month. One confirmation after the next open. That’s the entire time commitment.
Each alert names the ETF, the action (buy, hold, or rotate), and the position size for your risk level. Nothing to interpret.
Conservative, Moderate, and Aggressive model lines, so you can match the portfolio to your account and your temperament.
Long-only ETFs. No margin, no options, no leverage required. If your account can buy an ETF, it can run this portfolio.
The Market Leaders Portfolio is a monthly rotation strategy built on one rule: own whatever is leading the market, and rotate when leadership changes. It doesn’t predict. It doesn’t forecast. It simply identifies the strongest ETF on a pre-set menu once a month and holds it until the rule says otherwise.
Developed by Profits Run founder Bill Poulos and his research team, the rule was backtested from January 3, 2005 through the present — through the 2008 financial crisis, the 2020 pandemic crash, and the 2022 bond-market collapse. On a backtested basis, the Aggressive model line would have turned $100,000 into nearly $6 million over that period.* Since December 2, 2025, the portfolio has been tracked forward, in real time, with every signal published in advance.
* Backtested, hypothetical results. The worst backtested calendar year was 2011 (−18%), and the largest single losing trade was −28%. Past performance, whether actual or backtested, is not a guarantee of future results. See General Disclaimer.
The signal fires once a month. On the last trading day of each month, at the close, the Leadership Signal ranks a fixed menu of ETFs and selects the leader.
You get the alert that evening. The email names the fund, tells you whether to hold or rotate, and gives the position size for your risk level — Conservative, Moderate, or Aggressive.
You place one order at the next open. Most months the rule says “hold,” and there’s nothing to do at all.
The Pressure Valve manages the downside. A built-in defensive rule moves the portfolio to safety when leadership breaks down, so you’re never guessing when to get out.
You want a long-term growth strategy that doesn’t require watching the market every day
You’re investing in an IRA, 401(k) rollover, or other retirement account
You’ve never been comfortable with options, crypto, or short-term trading
You want a rule to follow instead of a forecast to believe
You can commit about fifteen minutes a month
One decision a month, made for you. The rule decides. You execute.
Leadership, not prediction. The portfolio owns what’s already leading — semiconductors, energy, gold, bonds — and rotates when that changes.
A defined exit for every position. The Pressure Valve rule tells you when to step aside; you never have to guess.
A public, forward-tracked record. Every signal since December 2025 is published before it fires and tracked on the member dashboard.
Over 100,000 traders and investors helped since 2001
Founded by Bill Poulos, a retired GM executive with 50+ years of market experience, and Greg Poulos
Members in more than 150 countries
Every strategy built around rules and risk management first — not predictions
Instant dashboard access. Two emails a month. Works in any IRA. Backed by the Beat-the-Market Pledge.
The ETF to own, the action (buy, hold, or rotate), and the position size for each of the three risk levels. If the rule says hold, the email says hold — there’s nothing to do.
The Leadership Signal fires at the close on the last trading day of each month. The alert goes out that evening, and you place any order at the next market open. A confirmation email follows once the order basis is set.
At least one month, by design. Positions are only re-evaluated at the monthly signal, and a leader is often held for several months in a row.
No. If you can buy an ETF in your brokerage account, you can follow the Market Leaders Portfolio. There are no options, no margin, no short selling, and no leverage required.
Yes. The portfolio is long-only ETFs, which makes it suitable for IRAs, Roth IRAs, 401(k) rollovers, and standard brokerage accounts.
The member dashboard shows the current position the moment you log in. You can match the portfolio at the next open and be caught up before the next monthly signal.
Yes — the Beat-the-Market Pledge. Full terms are on the order page.
